Chief Marketing Officer

As the chief marketing officer is responsible for the entire sales and marketing operations of the company. They are expected to build and lead the marketing team, set the goals and objectives of the marketing department, plan a timeline for the marketing campaigns and execute the campaigns. They are also responsible to decide the budget and allocate it among different channels of marketing. Moreover, they are responsible for coordinating the marketing plans along with other departments of the company.

Here is a list of the duties for which a chief marketing manager will be responsible:

• Set the goals and objectives for the marketing department of the company
• Plan and execution the marketing strategy of the company
• Determining the KPIs and the OKRs of the marketing department
• Plan the annual and quarterly marketing budget the of the company and ensure optimal usage of the budget
• Leading the marketing research department to conduct regular research on key metrics and find insights to increase customer outreach
• Work closely with sales and customer success teams to maximise customer satisfaction
• Align the marketing plans of the company with the other departments and ensure coordination among all the departments
• Periodic data collection and analysis in order to make various decisions and evaluation of past plans
• Upgrading the technology as and when required
• Design, plan and implement marketing campaigns and decide the choice of the campaigns
• Build strong relationships with strategic partners to improve and complement the functioning company
• Build the company’s PR and choose the optimal modes of communication
• Identification of trends and insights for the digital marketing campaigns and optimal spending on the insights
• Build and develop the marketing team

• The average salary for a chief marketing officer is USD 14,000 per month.
• The salaries vary over geographies, responsibility portfolio and company and operations size and the candidate’s previous experiences and success of marketing projects.

Here is a list of the qualifications which hiring directors across the globe look for while hiring a chief marketing manager:

• A Bachelor’s degree in marketing, digital technologies, technology or other related fields
• A masters in degree in marketing or management would be a plus
• Past experience as a CMo or senior marketing personnel with excellent marketing campaign results
• 10+ years of experience as a marketing professional
• Hands on experience in developing and implementing digital and non digital marketing strategies
• Leadership skills in a constantly evolving environment
• Past experience operating SEO, CRM software, Google Analytics, etc. and understanding other marketing techniques
• Detail oriented work style with good time management and organizational skills
• Knowledge of various analytics platforms

Here is a list of few skills which will be helpful in the daily functioning as a chief marketing manager:

• Excellent written and verbal communication skills as well as organizational skills
• Strong interpersonal, negotiation and persuasion skills
• Ability to motivate the marketing team from time to time and ensure constant growth
• Ability to work efficiently maintaining high quality and accuracy
• Goal oriented and customer oriented
• Multi-project management skills, adhering to timelines and performing under pressure to achieve the targets
• Ability to attention to detail along with a creative mind
• Understanding of the inter-relationship different business disciplines
• Excellent leadership skills
• Have the ability to experiment different strategies and think out of the box
• Experience in past jobs to optimize landing pages and user funnels
• A/B and multivariate experiments knowledge
• Hands on experience of website analytics tools (Google Analytics, WebTrends, etc.) and advertisement serving tools (DART, Atlas, etc)
• Ability to understand and cater to the needs of customers and discover the potential markets for the company
• Excellent time management and planning skills to ensure meeting deadlines

Here’s what it’s like to be a chief marketing manager:

• You will need to excellent leadership and interpersonal skills along with patience and determination to get the job done using creative methods
• Working hours vary from company to company and from the severance of the marketing campaigns
• One should develop IT skills, specially SEO skills where content is most necessary
• Due to multiple projects running simultaneously, the candidate will have to work on strict deadlines and multitask continuously.
• Professionals are expected to continuously update their skillset with emerging technologies in the industry and have a creative mindset to find out newer ways to increase outreach
• Professionals should be able to work along various departments and not just the marketing department. Moreover, they should be able to think from different angles about the situation and problems