Scaling smart: How SOCRadar leveraged Multiplier to drive global expansion

Challenges and the need for an Employer of Record (EOR)

Initially, SOCRadar’s hiring efforts were confined to the U.S. and Turkey, where they had legal entities. However, to expand globally, and acquire a global customer base, SOCRadar needed to hire talent in regions where they lacked infrastructure to support direct employment. They also needed representatives to communicate effectively with local clients and provide support across multiple time zones. Without a robust EOR solution, hiring in these new regions posed challenges related to legal compliance, payroll management, and high operational costs.

SOCRadar evaluated multiple EOR providers, including Remote, Rippling, Papaya Global, and Atlas. Their requirements included global reach, cost-effectiveness, and the ability to directly own and manage entities without third-party operators, especially for key regions like India.

Solution: How Multiplier supported SOCRadar’s global expansion

SOCRadar ultimately chose Multiplier as their EOR partner due to its extensive global presence across 150+ countries, vision aligned pricing across different markets. Multiplier’s transparent pricing model and user-friendly interface also stood out, making it easy for SOCRadar’s HR and finance teams to manage international hires.

Through Multiplier, SOCRadar has expanded into 16 different countries by hiring full-time employees and contractors in their sales and customer support functions.

Multiplier’s ability to provide direct ownership of legal entities in multiple countries was particularly valuable. For instance, in regions where SOCRadar has a growing presence, such as India, Philippines and Portugal,  having a direct entity allowed SOCRadar to streamline hiring processes and ensure compliance. The platform’s pre-onboarding support and automated workflows helped SOCRadar seamlessly manage contracts, payroll, and benefits, saving their team time and reducing administrative burdens.

“Having a direct entity in India, where we have nine employees, has been really beneficial. And the cost savings we realized by choosing Multiplier over other providers were significant.”

Andjela Petrovic,

HR Head, SOCRadar

Benefits and outcomes

With Multiplier as its EOR provider, SOCRadar realized the following benefits:

• Global talent access: SOCRadar could hire talent in over 10 countries without establishing local entities. This enabled the company to place representatives in markets with high customer demand, enhancing customer experience and responsiveness. They could also move employees from one country to another through VISA and Immigration from Multiplier.
• Operational efficiency: The platform’s automated contract generation, pre-onboarding support, and streamlined workflows minimized manual HR tasks. SOCRadar could focus on strategic hiring and expansion rather than paperwork.
• Cost savings: Setting up global teams with Multiplier’s competitive pricing provided significant cost savings over other EOR providers, allowing SOCRadar to allocate resources more effectively. In addition, hiring talent internationally also
• Localized compliance and payroll management: Multiplier’s direct ownership of legal entities in key countries, such as India, ensured that SOCRadar remained compliant with local labor laws, benefiting both the company and its employees.

“To sell our product globally, we need local representatives who speak the language and understand the market. Multiplier has made this possible for us, allowing us to put sales and support specialists in each region we operate.”

Andjela Petrovic,

HR Head, SOCRadar

Conclusion

By partnering with Multiplier, SOCRadar successfully scaled its operations, expanded its talent pool globally, and enhanced its local presence in key markets. Multiplier’s EOR solution provided the reliability, efficiency, and support needed to help SOCRadar achieve its growth goals while remaining compliant and managing costs effectively.